Dried Food Store: Joint Hong Kong University Information Session at HSFZ

In January 2019, HSFZ (华师附中, the Affiliated High School of South China Normal University) alumni in Hong Kong organized a joint information session on admissions for current HSFZ students. Acting as the design lead of the team, I was responsible for the visual identity of the campaign. I also delivered information on CUHK admission at the session.

The color palette, consisting of orange, purple, and blue, was sampled from the emblems of the three universities.

The logo was made up of three overlapping circles, ordered by the ages of the corresponding universities.

The name 乾貨舖 stemmed from the word 乾貨 (lit. dried/preserved food), which is a common metaphor for informative content in Chinese.

The poster for the event was drawn with isometric voxels in Sketch, where connected H's in the abbreviations of the universities formed a ladder, signifying higher education.

The mosaic patterns in our header images resembled the interior of MTR stations. They were generated with the following Mathematica code: